emotional targeting

Emotional Targeting 101: How to Leverage the Power of Emotion to Grow Conversions

Talia Wolf Conversion Optimization 1 Comment

Read Time: 13 minutesWhen I started out as an optimizer, almost 7 years ago, I was making all the common mistakes optimizers make; I’d find the leak in Google Analytics and test random stuff, based on tips I read on different blog posts, “hunches” I had or team suggestions. Then I’d see the results (or lack of) and end up with no insights, learn nothing, and would be left with absolutely nothing I could use to grow the business (saying I felt “frustrated” might be the understatement of the year). It was this …

Free Cheatsheet: The Right Way to Use the Emotional Affect of Colors

Talia Wolf Conversion Optimization 1 Comment

Read Time: 1 minutesIt’s true. Colors do have an emotional affect on us and we can use them to influence our customer’s decisions. However, there is one FUNDAMENTAL thing everyone keeps getting wrong with color persuasion. So I’ve decided to share the exact cheat sheet from the ‘Emotion Sells: The Masterclass‘ course for FREE so you can better understand the emotional affect of colors on people and choose the right colors for your target audience.