Read Time: 9 minutesLanding pages have many elements to them that require careful consideration; The main headline Subtitle The call to action button Social Proof Dedicated content The form and fields people need to fill in and of course the main hero image While each element is equally important and cannot work without the other, the image and the colors we use on our landing page have the largest impact on our customer’s initial impressions of us, their experience and as a result, our conversion rates.
Read Time: 12 minutesWe ALL know that social proof works well and that it’s important, so why are so many businesses getting it wrong? *News Flash*, there’s more to social proof than just trust seals and the “As seen at” section on your site. Somehow, social proof has become yet another conversion optimization tactic used in a completely wrong way. It’s become yet another task to mark on a checklist as “done” and is almost always used with no strategy or careful planning. This mistake is costing businesses A LOT of money
Read Time: 2 minutesI’m happy to announce that I’m working (almost done) on a new course that I have been wanting to do for a VERY long time now: How to increase conversions with emotion and persuasive design course! Why I’m so psyched about this course (and why you should be too):
Read Time: 3 minutesThis post was originally posted on Conversioner. after some thought I decided that my readers could benefit from a post about call to action buttons too. So here you go 😉 One of the most important steps in improving conversion on your landing pages, is designing a call to action that will work. A call to action is an element on a web page that is meant to encourage the visitor to perform an action. The most common type of call to action element is a clickable button that contains …